Forty years on opposite sides of the same table.
One founder spent two decades on the customer's side, deciding which vendors were worth standing behind. The other spent the same twenty years inside enterprise software, selling to those enterprises. A³ is what they built when they compared notes: enterprises can't tell which partners are real, and the real partners can't get in front of them. The fix is a place where the two meet on proof instead of pitches.
We don't pretend to own every layer. We own the path to the right capability.
A³ is not another implementation firm or billable-hours consultancy. We qualify the problem, select the right specialist, create the environment for proof, and keep the journey moving from session to workshop to deployment. The partner brings the specialist capability; A³ makes the path coherent.
Mandates arrived before playbooks did.
In under two years, enterprise AI went from initiative to mandate. Leaders get appointed into transformations they've never run, and departments buy tools they can't evaluate. The classroom already failed this moment once: only a quarter of companies in a McKinsey survey said their training programmes measurably improved performance. So A³ kept only what ships — a warm room and the deploying partner building on your real problem next to your team. You settled “should we adopt AI” a while ago. This is for “who actually gets us there.”
Every engagement sharpens the next match.
Partners prove what they can do. Enterprises reveal what actually matters. Every session, workshop and deployment adds evidence to the ecosystem — so the next match starts with more context than the last.
Directory
partners vetted by A³, selected for fit
Live session
the capability tested on your problem, private or public
Workshop
hands-on, typically one week, an actionable playbook
Deployment
the partner works alongside your team toward production
↺ …and the next match gets sharper
Two ways in. One standard of proof.
State the problem → meet your matched partner → watch the capability tested live → a hands-on workshop → move toward production.
Apply → A³ review → A³ Vetted → matched introductions → Live Proven, once you've demonstrated in a session.
Two operators who've sat on both sides of the table you're at now.
Michael Halas
Michael spent two decades building and leading MAGNOOS, a regional enterprise software, data and analytics company working between global technology vendors and large enterprises. He led the business through its acquisition by Midis Group before co-founding Block-9. He brings the customer-side operator lens to A³: what enterprises actually need before they trust and scale a technology decision.
Ashruf Hassaballa
Ashruf spent two decades in enterprise software, including leadership roles with Informatica and MicroStrategy across the Middle East, Africa, Turkey and India. He brings the vendor-side lens to A³: how enterprise technology earns trust, how partnerships are built and what makes adoption succeed beyond the initial sale.
Between them: decades of enterprise deals and the executive relationships that come with them, across the CIO and CFO offices of the region. That network opens the first rooms; the evidence from each session is what fills the next.
See the capability tested.
The first live session is free and built around your problem. It asks nothing of you afterwards.